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Kinetic Typography

December 30, 2008

While moving text has been around for a while, it seems to have really exploded in recent years. Here’s a nice short one:

…and this one’s a bit more involved.

All the zooming and panning, along with the interesting context shifts, seems right up Seadragon’s alley. I’d love to see us exploring how to enable this kind of storytelling in an interactive fashion (rather than the canned experience a video is).

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5 comments

  1. There’s a great product called «Prezi» built by a Hungarian team which cleverly combines presentation tools with a ZUI.
    Prezi: http://prezi.com/
    Example: http://prezi.com/
    Regards,
    Daniel


  2. There’s a great product called «Prezi» built by a Hungarian team which cleverly combines presentation tools with a ZUI.
    Prezi: http://prezi.com/
    Example: http://prezi.com/1500/view
    Regards,
    Daniel


  3. beautiful! Yes, contrasting mega and mini is a style of our times – for some reason. Seen this first in japanese typography, placing letters inside of letters.


  4. Juergen,

    Indeed. I imagine it has to do with our shrinking world. The more interconnected we become, and the more information we have available to us, the more valuable context is. Scale juxtaposition and zooming help to provide us with that context.


  5. […] few months back, we posted about the Kinetic Typography phenomenon: taking a sound file (generally a famous movie clip) and physically representing it over […]



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